Women
in sports media:
In terms of parity in
the media, both male and female athletes have yet to achieve some form of equality. In
regards to media coverage, women athletes are virtually invisible. In 1993, only 5% of news reports concerning women’s sporting event were covered
by the news media (Feminist Majority Foundation, 1995). In the print media, the
same unequal treatment is evident. During a
study of four major newspaper chains, the Feminist Majority foundation found that female athletes news coverage proved to be very meager—with only 5%
of all sports coverage being devoted to women (Feminist Majority Foundation, 1995).
Women In broadcasting also faces discriminatory practices from the dominating male sports media world. For example, in September 1990, a female sports reporter working for the Boston Herald claims the she was
harassed in New England Patriots lock room. Reporter, Lisa Olsen, reported that
Patriots Tightend Zeke Mowatt exposed his privates while marking sexually suggestive remarks as other team members cheered
on. Moreover, the sexual harassment of female sports reporters has a long history that is far from unique. Female sports reporter Kristin Huckshom candidly expressed her incidents of lewd hazing from male athletes
while working: A football player running a razor up another women’s leg. Female writers being hit with jockstraps while
having obscenities yelled at them. Yet, however, these instances go unreported and no known regulatory or legal actions that
have been taken towards male athlete’s misconduct. Olson, speaking out about her experiences, “female reporters
routinely laugh off comments that should be reported.” She later contends
that “they accept treatment that should be fined. They keep quiet, figuring
silence is the price of admission for doing the job.”
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